FM Campaigns Director: Want your campaign funding to be effective? Diversify.

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Ethan Roeder was the director of data for Barack Obama’s 2008 and 2012 election campaigns and is the director of campaigns for Forward Majority.

“What I propose is investing in campaigns following the same framework that guides financial investors toward diversification: I call it the Modern Portfolio Theory for Campaigns. Like its financial counterpart, it spreads out investments to limit risk, is optimized for long-term rather than short-term results and, perhaps most revolutionary for politics, is more concerned with the performance of the overall portfolio than with any one component (i.e., a candidate).”

Read the full Op-Ed from the Washington Post.

David Cohen