FM Campaigns Director: Want your campaign funding to be effective? Diversify.
Ethan Roeder was the director of data for Barack Obama’s 2008 and 2012 election campaigns and is the director of campaigns for Forward Majority.
“What I propose is investing in campaigns following the same framework that guides financial investors toward diversification: I call it the Modern Portfolio Theory for Campaigns. Like its financial counterpart, it spreads out investments to limit risk, is optimized for long-term rather than short-term results and, perhaps most revolutionary for politics, is more concerned with the performance of the overall portfolio than with any one component (i.e., a candidate).”